Content & Approach

I was lucky enough to come back to my roots with this exhibition!

When I joined Phycologia's team, the concept and development were already strong and under way. By gathering science, history and art, the curator created a unique narrative through the world of Portuguese Algae, its importance to our ecosystems and our culture, its contemporary implementation in technology and art.

But the curator needed help with the approach of the content and of the copywriting.

It doesn't matter if you have the most amazing piece of information; if you don't communicate it in way your audience will understand it'll only be noise.

We made sure the language was simple but with the depth it needed to convey the scientific information shared throughout the exhibition.

Press & PR

The exhibition was first shown in the Museu Nacional de História Natural e da Ciência (National Museum of Natural History and Science).

Phycologia was massively successful, gathering 26 thousands visitants in the 4 months it showed at the museum! It receive academic and cultural praise and recognition.

It travelled right after to ISA (Instituto Superior de Agronomia - School of Agronomy) for another 3 months.

Presence in the press played an important role in this wide success. Below are some examples:

PHOTOCITIESYS

The Curator continues his amazing work with his personal project. He facilitates workshops and tours, creates educational content and even lauched an ebook.

You can find more of his work in his social media!